Privacy Policy

How we protect your privacy and handle your data with care

Effective Date: 2025-11-15

Your Privacy Matters

This Privacy Policy explains how Drishti collects, uses, and protects your personal data in full compliance with the EU General Data Protection Regulation (GDPR) and other privacy laws.

Minimal Data

We only collect what's needed for education

No Third-Party Tracking

No cookies, ads, or external trackers

Your Rights

Full control over your personal data

1 What Information We Collect

Account Information

Email address (for login and notifications)
Display name (optional, for teachers)

Learning Data

Study progress and performance
Questions and content you create

Analytics Data

Page views and navigation patterns (for logged-in users)
Landing page engagement (for anonymous visitors)
IP address, user agent, and general location (country/city)

2 How We Use Your Information

Account Access

Secure login and account management

Learning Analytics

Track progress and optimize spaced repetition

Communications

Important updates and study reminders

Platform Improvement

First-party analytics to identify UX issues and improve the application

3 Analytics and Tracking

We use first-party analytics to continuously improve our platform. We do NOT use third-party tracking tools, advertising networks, or marketing pixels. Your data is never sold or shared with anyone.

Product Analytics (Logged-In Users)

When you use our application, we track your navigation patterns and feature usage to identify broken UX patterns and improve the application over time. This helps us understand which features are helpful, which need improvement, and where users encounter difficulties.

• Pages you visit and navigation flows
• Features you use and how often
• Session duration and engagement patterns
• General location (country and city) and device information

Retention: User activity data is retained for 2 years to analyze long-term usage patterns. Login events are kept for 5 years for security audit purposes.

Marketing Analytics (Anonymous Visitors)

Before you create an account, we track anonymous visitor behavior on our landing pages to understand marketing campaign effectiveness and how people perceive our application. This data helps us improve our messaging and onboarding experience.

• Landing page views and time on page
• Button clicks and scroll depth
• Referral sources and campaign parameters (UTM codes)
• Conversion funnel (visitors → engaged → registration → signup)

Privacy: This tracking is completely anonymous - no personal information is collected until you create an account. Visitor data is automatically deleted after 90 days.

Your Data Stays With Us

All analytics are processed on our own servers. We do not use Google Analytics, Facebook Pixel, or any other third-party tracking service. Your data is never sold, shared, or used for advertising purposes. It's strictly used to make our application better for you.

4 Your Privacy Rights

Under GDPR and other privacy laws, you have complete control over your personal data:

Access your data

Correct inaccurate information

Delete your data

Withdraw consent anytime

5 How We Protect Your Data

Industry-Standard Security

Encrypted data transmission, secure servers, and regular security audits

Technical Safeguards

• HTTPS/SSL encryption
• Regular security updates
• Access logging and monitoring

Organizational Measures

• Limited access to authorized staff only
• Staff privacy training
• No sharing with third parties

Updates to This Policy

We'll notify you of any significant changes to this privacy policy by email and by updating the effective date above. Minor updates may only be reflected in the date change.

Privacy Questions?

If you have questions about your privacy, want to exercise your rights, or need help with your data, we're here to help.